Universal will put Sacha Baron Cohen's comedy in wide release, an advantage Fox didn't have in introducing 'Borat' to Americans.

Sacha Baron Cohen's latest fictional character hails from a different foreign land, wears different clothes, and tells different jokes. But the closer you examine Universal's marketing campaign for Baron Cohen's “Brüno,” the more the sales pitch starts to look a little like "Borat 2" -- which simultaneously explains "Brüno's" advantages and drawbacks.




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